If you have a very well known company name, then this method would obviously be the best. It never hurts to have your company name no matter how well known it is.  If your company name is long, you may want to use a shorter version such as the name you use when you answer the phone.

        If your company is not known by its' name, it would be wise to own a few other domains that would identify your company by your products or services.  You can always have these domains set to be pointed to your site. 

        We will cover website redirection and hosting in later chapters.